Blogging Cheat Sheet

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Posted on: 6th Jan 2014

4 Factors of Blogging

When you are writing content for your business blog, it is important to keep these 4 VERY IMPORTANT practices in mind:

1. LINKABLE

Include links in your articles

Related Articles, sources and your other online channels

Interact with other blogs and link back to your own

2. SCANABLE

Break up text for easy reading

Use images, headers and bold - makes text visually engaging and succinct

Reader skims page and gets same message

3. SOCIABLE

Respond to the comments on your post

Engage with readers with conversation

Give readers an option to share

Make your readers feel a part of your blog community

4. SEARCHABLE

Use keywords, links and tags to improve SEO

Posting your articles on your social channels means more people seeing you

No point to having a web presence if no one knows you're there.

STATS SHOW

55%

More Website Visitors

For Companies That Blog

Than Those That Do Not.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

57%

Of Companies That Blog

Report That They Have Acquired

Customers From Their Blog.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

88%

More Leads Per Month for Companies

that blog than those who do not.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Wanda Rawlins - 12SC Team

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