Any Internet marketer knows traffic is the lifeblood of all online business ventures. Just because you build it, don't mean they will come. Building traffic alerts people, and the search engines that a website is on the Internet. Without traffic, there are no buyers. Without buyers, there is no income, and without income, there is no business. Even if you�re not directly selling a product, solely making money on ad clicks, without people there to click the ads, you�re not going to earn any income.) Free vs. Paid Traffic
You don�t have to pay to advertise your website and bring traffic to it. In fact, there are a number of methods, namely social media related, that enable you to drive traffic to your website for free.
However, free of monetary investment don't truly mean free. Something many Internet marketers forget is that time also equals money. If you�re starting out on a small budget, you�re going to have to invest more time to get your business off the ground, but at some point, the time you spend becomes just as valuable, if not more so than the actual money you�re �saving� by using free traffic methods. You�ll have to decide what the trade off is for you, and whether or not you can really afford to invest money into advertising.
Another point worth mentioning about free traffic is, you�ll likely have to spend a great deal more time before you will see results that make a difference. Though paid traffic won�t necessarily have instantaneous results, it generally produces quicker results than by using paid traffic alone.
Ideally, paid traffic is the best option to really get the business up and running. For people who have a limited budget, it is best to use a combination of free and paid methods to get the best results in the shortest amount of time.