Understanding Backlinks

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Posted on: 1st Oct 2013

Backlinks what they are and how they are used.

In this post we are going to talk a little about what a backlink is so

that you can gain a better understanding of how to get them.

A backlink (often referred to as an incoming link) occurs when another

person puts a link to your site from theirs. Basically backlinks are all

about getting traffic to your website which any webmaster will agree is

a very important part of achieving success.

Fact: search engine optimization is very important and you need to

keep it in mind as you are creating your website.

It works like this first, you build a website, incorporating the right

structure and keywords so that your site is search engine optimized. If you use

the right SEO (search engine optimization) strategies, when someone

goes into a search engine to look for something that your business

offers, you will come up on the first page of the search engine results.

This is the best place for you to be.

While structure and keywords are important to keep in mind as you

create and add to your website, the most important factor of good SEO

for the rest of your website's life is adding and maintaining backlinks.

Because search engines use backlinks to rate how worthwhile or

valuable your site is the more sites that you have linking to your site, the

better you will look to the search engines. The end result is that you

move up in rank.

While the quantity of the backlinks contributes to your ranking, it is also

important to make sure that you maintain high backlink quality as well.

Try to avoid having backlinks from sites that have nothing to do with

your site. Also, it is better to have backlinks coming from other highly

ranked sites (as long as they are related to yours).

There are many ways to go about building backlinks. You can hire a

service to do it for you, just make sure that you do the research to

insure that you will be getting enough high quality links for what you

spend. You can also do this yourself. It is quite time consuming and can

be frustrating, but it is crucial to the ranking of your site.

If you decide to do your link-building yourself, you can manually

request others to link to you, you can submit your site manually to the

most reputable directories, you can submit articles that link back to your

site to the many article directories, and you can participate in forums

and other social media platforms so that people are constantly clicking

on your link.

Wanda Rawlins - 12SC Team

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Understanding Backlinks

Backlinks what they are and how they are used.

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