Those of us in the Internet Marketing game are being constantly deluged with attractive, often outrageous proposals of ways to make life easier for us. Naturally we're always on the lookout for advertising options that will work effectively while keeping us out of the poorhouse. We're accustomed to receiving, and accepting, all kinds of marketing devices that are big on promises and very very tiny on returns.
Always on the lookout for advertising options that will be reasonably effective without breaking the bank, I was attracted to a proposal going around which "guaranteed" sign-ups; a certain number of them guaranteed for each email broadcast, based on the amount paid. I was tempted to try it out, and 20 bucks for starters wasn't likely to send me to the poorhouse. So I went for it.
Sure enough, I received my sign-ups. Free ones, of course, but I fully expected at least some of them to be upgrading later. The number of sign-ups was a generous overdelivery. I was happy.
So I took it to the next level. This time I blew fifty bucks for a guaranteed 150 sign-ups. And I got them. More. More like 250. This guy really believed in overdelivery! I was ecstatic. I couldn't believe it!
And there was this one little thing that kept gnawing at me. I had all these signups and no conversions. Nobody was upgrading to a paid membership. I kept waiting for that to happen. It didn't.
Then, just as I was about to go looking into this, the administrator of the program I was promoting contacted me. He'd gone ahead and done what I should have done right from the beginning. He traced the sourceof the sign ins.
Yep. You guessed it. They were all from the same IP address. Oh, they were legitimate names alright. They were paid to sign up through our stalwart mailer and sent to me by his system. They were in effect, fake names who would never get beyond the sign in stage.
So he lived up to his "guarantee." The signups were delivered. He never promised any conversions.
Sure, I got a refund, after I confronted him. I also got a cluttered up AR list that I had to spend hours purging.
So the bottom line here is, before you go jumping on a deal like this with all four feet, take a very very close look at it. Consider the ramifications; how the names will be obtained, what will be done with them, and how it can possibly hurt you. And don't forget, the worst hurt you can suffer is not in the loss of money. It's in the loss of your time.
To prosper in the Internet Marketing game, it's essential to have good, effective and useful tools available for your daily use. It also helps a lot to have a community of like minded people with whom you can relate on a regular basis. Many times, technical issues can get you stumped, or at least slow you down and become costly to reconcile. The solution to matters like this is easily found through membership here: This is definitely worth investigating. It will cost you nothing to take it for a ride and see if it's for you.
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