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Opt-In Lists: The Hype and Reality of Opt-In Mailing Lists
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Total visits: 140
Posted on: 20th Nov 2014
The old canard - "The money is in the list." - is true and we all know it.
Just the same, the surveys linking hype to reality are on going. And
consistently the results of these surveys clearly indicate that opt-in
list building is still the hottest marketing tool on the web. Where
internet marketing is concerned.
The surveys themselves are pretty good. They work to bolster confidence
in the list building effort. Technological advancements are always
threatening to wipe out any successes in the list building effort by
consistently making it more difficult for mail to get past the spam
filters.
Through surveys, it has been shown that most opt-in list marketers have
hurdled these obstacles handily and moved on to acquiring ever increasing
income through opt-in email campaigns. After all, opt-in list subscribers
are not being spammed as they have willingly given out their e-mail
address.
Or have they? Here's a reality.
Double opt-in lists are much better than the simple single opt-in. With
single opt-in, you still run the risk of some discontented recipient
forwarding a spam complaint, whereas with double opt-in you have proof
that the recipient has in fact opted in to receive your e-mails.
Another factor to think about when it comes to double opt-in listings is
that the double opt-in recipient is of infinitely higher quality in terms
of responsiveness. This makes requiring the extra step from your list
recipients well worth the loss of those names that elect not to follow
through.
In my own experience, surveys aside, I've found the single opt-in list
members to be relatively worthless when compared with the double opt-in
members. So much so that I've actually wiped out all of my single opt-in
lists to avoid the clutter of a bunch of largely unresponsive members.
Why bother with list members who aren't likely to open your e-mails anyway
and could quite possibly hit you with a spam complaint? Another thing
too: Most Autoresponder services like AWeber, Get Response, Mail Chimp,
charge you by the number of subscribers you have, so why pay for
subscribers that don't bother opening your emails?
Once you've got a subscriber on your list, don't disappoint him.
Neglecting a list is death to the list, so communication needs to be
maintained consistently.
And by communication, I mean quality content. Sending junk will result
in massive opt-outs. So will constant sales pitches.
To maintain a list, once you have it, send lots and lots of useful, high
value content without any sales pitches connected to them. This will
raise your open rate against the times when you send them an offer for
a useful product that might interest them.
Here's to successful marketing!
Werner L. Knoepp
Just the same, the surveys linking hype to reality are on going. And
consistently the results of these surveys clearly indicate that opt-in
list building is still the hottest marketing tool on the web. Where
internet marketing is concerned.
The surveys themselves are pretty good. They work to bolster confidence
in the list building effort. Technological advancements are always
threatening to wipe out any successes in the list building effort by
consistently making it more difficult for mail to get past the spam
filters.
Through surveys, it has been shown that most opt-in list marketers have
hurdled these obstacles handily and moved on to acquiring ever increasing
income through opt-in email campaigns. After all, opt-in list subscribers
are not being spammed as they have willingly given out their e-mail
address.
Or have they? Here's a reality.
Double opt-in lists are much better than the simple single opt-in. With
single opt-in, you still run the risk of some discontented recipient
forwarding a spam complaint, whereas with double opt-in you have proof
that the recipient has in fact opted in to receive your e-mails.
Another factor to think about when it comes to double opt-in listings is
that the double opt-in recipient is of infinitely higher quality in terms
of responsiveness. This makes requiring the extra step from your list
recipients well worth the loss of those names that elect not to follow
through.
In my own experience, surveys aside, I've found the single opt-in list
members to be relatively worthless when compared with the double opt-in
members. So much so that I've actually wiped out all of my single opt-in
lists to avoid the clutter of a bunch of largely unresponsive members.
Why bother with list members who aren't likely to open your e-mails anyway
and could quite possibly hit you with a spam complaint? Another thing
too: Most Autoresponder services like AWeber, Get Response, Mail Chimp,
charge you by the number of subscribers you have, so why pay for
subscribers that don't bother opening your emails?
Once you've got a subscriber on your list, don't disappoint him.
Neglecting a list is death to the list, so communication needs to be
maintained consistently.
And by communication, I mean quality content. Sending junk will result
in massive opt-outs. So will constant sales pitches.
To maintain a list, once you have it, send lots and lots of useful, high
value content without any sales pitches connected to them. This will
raise your open rate against the times when you send them an offer for
a useful product that might interest them.
Here's to successful marketing!
Werner L. Knoepp
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