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Turn Your Safelist Into a Useful Tool
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Total visits: 150
Posted on: 15th Sep 2014
I'm not a great advocate of using Safelists in my marketing efforts. I mean, do you think it would be very productive to try selling golf clubs to a golf club salesman? Effectively, that's what you're doing when you try to market your products through Safelists.
On the other hand, it's conventionally wise to keep up with the competition and see what they're doing. How else are you going to stand out from them?
So making money with Safelists has nothing to do with how many credits you accumulate and how many emails you read and how many you can send out for other safelist members to click on. I said "click on," not "read."
Working Safelists is all about promoting one thing, and only one thing. You!
Take a look at your Safelist inbox. Do you really want to compete with that? Do you think you can? How much response do you think those ads are getting? Everybody here is frantically clicking for credits and they don't stick around long enough to see what's being offered. And they don't care. They've got their own stuff they're trying to sell. Golf clubs to golf club salesmen!
The best thing you can do with Safelist advertising is to convince people to get on to your own list where you can sell them something they might be interested in. And where you can do it without the competitive and tempo driven hassle of Safelist advertising.
So now you're in there clicking happily away for these relatively useless credits and you don't give a rat's tail about the products being offered. You've got your own stuff to offer up to ohers who are equally uninterested in anything except accumulating credits.
Well, all is not lost. You can turn this sow's ear into a silk purse. Rather than hastily pushing along accumulating credits, you can get much greater value for your time and effort by pausing to take a good look at what you're clicking on. No, you're not looking at it to see if you want to buy it or not. You're studying the presentation and checking your own reactions to it to see if you're actually feeling an influence to take further action.
You want to look at the splash pages carefully to analyze the motivating factors involved. Is a particular headline pulling at you? Well, make a note of it against the time when you might be able to use it yourself.
Look at the format. If there is any sign of innovation, take copious notes. You can use this stuff yourself. You need to do everything you can to make yourself stand out from the competition and the only way too do that is to know what the competition is doing. And then do it better.
You're never going to sell much if anything via safelists, but the learning experience, the information you can accumulate, the advertising techniques you can develop from carefully studying what others are doing can make the time you spend on them worth every moment. As long as you don't overdo it.
Werner L. Knoepp
On the other hand, it's conventionally wise to keep up with the competition and see what they're doing. How else are you going to stand out from them?
So making money with Safelists has nothing to do with how many credits you accumulate and how many emails you read and how many you can send out for other safelist members to click on. I said "click on," not "read."
Working Safelists is all about promoting one thing, and only one thing. You!
Take a look at your Safelist inbox. Do you really want to compete with that? Do you think you can? How much response do you think those ads are getting? Everybody here is frantically clicking for credits and they don't stick around long enough to see what's being offered. And they don't care. They've got their own stuff they're trying to sell. Golf clubs to golf club salesmen!
The best thing you can do with Safelist advertising is to convince people to get on to your own list where you can sell them something they might be interested in. And where you can do it without the competitive and tempo driven hassle of Safelist advertising.
So now you're in there clicking happily away for these relatively useless credits and you don't give a rat's tail about the products being offered. You've got your own stuff to offer up to ohers who are equally uninterested in anything except accumulating credits.
Well, all is not lost. You can turn this sow's ear into a silk purse. Rather than hastily pushing along accumulating credits, you can get much greater value for your time and effort by pausing to take a good look at what you're clicking on. No, you're not looking at it to see if you want to buy it or not. You're studying the presentation and checking your own reactions to it to see if you're actually feeling an influence to take further action.
You want to look at the splash pages carefully to analyze the motivating factors involved. Is a particular headline pulling at you? Well, make a note of it against the time when you might be able to use it yourself.
Look at the format. If there is any sign of innovation, take copious notes. You can use this stuff yourself. You need to do everything you can to make yourself stand out from the competition and the only way too do that is to know what the competition is doing. And then do it better.
You're never going to sell much if anything via safelists, but the learning experience, the information you can accumulate, the advertising techniques you can develop from carefully studying what others are doing can make the time you spend on them worth every moment. As long as you don't overdo it.
Werner L. Knoepp
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