10 Basic Email List Building Tips

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Posted on: 5th Jul 2014

In the online marketing world, nothing can be taken for granted. There is so much competition that you have to almost be an online pro before you even get started. By now, you already know about the importance of building your own email list. Having a list is what will expand your brand, build your reputation, and ultimately earn you a living. There are no two ways about it. You must build a list and service it. This post will examine the basic strategies for building one effectively.

Tip #1 � Create a Lead Capture Page.
The primary function of a lead capture page is to collect the names, email addresses, and other information about your visitors. Make one that is attractive with clear text and nice graphics.

Tip #2 � Include a Privacy Disclaimer on Your Page
A privacy disclaimer ensures visitors that their sign-up information is safe and that you will not use it for anything other than to send them information. Make sure your privacy policy is clear, concise, and to the point.

Tip #3 � Get an Autoresponder
An autoresponder is an online list building tool that enables you to automatically send messages and broadcast emails to those on your list. All you need to do is compose your messages and set the dates you want the autoresponder to send them out. You can get a good free autoresponder here.

Tip #4 - Write Your Lead Capture Page Copy
Make it short and simple. Use a headline and bullet points in relation to your offer.

Tip #5 � Give Your Prospects What You Promised
When your prospects sign up to your list, they are counting on you delivering what you promised. Don�t let them down. Give them what they signed up for right away, and over-deliver.

Tip #6 � Give them Something Extra
This could be anything free such as a report, an ebook, a video clip, an audio recording, or anything else that provides something of value. Make it something that people will love you for.

Tip #7 � Point Out the Benefits of Signing Up
Provide details on the benefits that your prospects will receive once they�ve signed up to your list. Make these benefits as attention-grabbing as possible.

Tip #8 � Form a �Thank You� Page
Your subscribers will be redirected to this page after they�ve submitted their contact information through your lead capture page. Aside from thanking your subscribers for signing up, clearly explain to them what they should expect, and provide instructions on what they will need to do next if necessary.

Tip #9 � Provide an Opt-Out Option
As much as this is unwanted, the fact is that subscribers decide sometimes that they no longer want to be on your list. Although you would prefer that they stay, you must still; provided them with a way to opt out. The truth is that you don�t want them to stay if they don�t want to stay. So, have an opt-out process.

Tip #10 � Refrain from Selling
Don�t sell. People hate it. Everyone loves to buy when they want something badly enough, but nobody likes to be sold or told to buy something. Instead of telling people to buy your products, think of ways to spark their interest in your product. You can create short videos or blog posts showing them how your product has helped you and others.

Conclusion
These basic tips are a good start in getting you set up in building your email list. You�ll need certain list building tools to begin. You can get them here for free. Just click on this list building link, and get started.

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