6 Factors that Make eMail Marketing So Effective

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Posted on: 22nd Jun 2014

When it comes to success online, there is nothing that comes even close email marketing. There are literally thousands, if not millions, of people, earning six figures or more through this form of marketing. In fact, it is often stated that email marketing is the absolute best way to build and maintain a large customer base, and is used by large corporations as well as by individual entrepreneurs. Here are six factors that make email marketing is so effective in the online marketing industry.

Speed
It is without a doubt that email marketing is one of the fastest ways to correspond with subscribers online. All you do is compose an email, tailor the salutations to fit each of your subscribers (notably their first name), and click the broadcast button. The email goes out instantly to every single person on your list in a matter of seconds. If you have 500, 1000, or 10,000 subscribers, they will receive your message all at once.

Ease
If you really think about it, we�ve come a very long way since direct marketing. This form of marketing is essentially done offline, and is time consuming, hectic, and physically exhausting. However, email marketing is so easy and cost-effective that even a child could do it. Unlike direct marketing, you can have a list size of 100,000 subscribers and spend just a few minutes composing your message, modifying it, and then sending it out. This is so physically effortless that you could literally do it several times a day.

Targeted Customer Base
If you were to send a message randomly to thousands of people using a generic form of advertising, you would likely get little or no response from any of them. With email marketing, your subscribers are targeted customers, because they came to you. They already know you, and are thus more likely to buy from you for that reason. This makes it so much easier to market to them, because they trust you and are open to receiving your messages.

Personalization
Another great benefit of email marketing is that it allows you to customize your message in such a way that it addresses every single one of your subscribers personally by their first name. The more personalized your message, the more responsive your subscribers will be. They will often consider you as a friend rather than just another advertiser.

Automation
You can automate many tasks with your messages using your autoresponder. Whenever a new person subscribes to your list, an instant message goes out to them whether you�re online or not. You can prepare a broadcast message, and set up the date and time for it to be sent out to your subscribers. All you have to do is check your emails from time-to-time for their responses.

Pre-Sell Capability
Lastly, email marketing acts as a powerful pre-selling tool. You can lead your subscribers to your website, blog, or sales page and present your offer to them along with certain incentives like discounts, bonuses, and even gifts. Using email marketing to pre-sell is very convenient for earning a consistent income online.

As you can see, email marketing is very effective and powerful. It doesn�t matter if you�re new to online marketing or experienced. You can start building your email list today and send messages to your subscribers. Plus, you can earn a good living with it if you do it right.

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6 Factors that Make eMail Marketing So Effective

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