Unfortunately, when you're a fairly small fish in a big
pond you have to play by the rules or you will get kicked out of the
pond. No where is this more true than when it comes to your adwords
account. Google is one mighty big fish and what they say goes, period.
If you want to advertise on their Pay Per Click (PPC) network you had
better be prepared to play by their rules or they will ban you and that
will be one less stream of traffic you'll be able to rely on.
Google Adwords can provide you with a ton of very qualified traffic,
and it can do it pretty quickly, but it's not without it's pitfalls. One
of the things Google really looks for these days is a quality site. The
days of mediocre sites is gone. Google expects, and demands, quality
sites for their searchers. If you don't deliver you'll be gone, there
won't be a negotiation, you'll just be gone.
Google doesn't have to explain why you've been banned either, and
they won't, one day you'll have a successful campaign and the next
you'll be done and so will a big portion of your traffic (which is one
reason why you should never rely on just one source of traffic for your
site).
In order to avoid this nightmare scenario, it's important you don't
do anything that would put Google on high alert. Here are a few things
to keep in mind:
1. Carefully read and follow the terms of service that Google spells
out when you sign up for your account. one of the most important
things to remember is that you can not direct link your ad to an
affiliate offer. You must drive the traffic to your own website where
you can then direct them to your affiliate offer.
That is probably one of the most common mistakes people make. They
think that Google is so big they won't notice, and they may not, for a
while. But when they do you'll be banned. It's just not worth the risk.
Put up a great blog.
2. Make sure that the website you send your traffic to has some truly
quality content. Don't just throw up some dumb blog or website with one
article on it and expect that that will be ok, it won't. Again,
Google's main concern is for their customers and,newsflash, that's not
you. It's the people who search online. If Google doesn't think that
their searchers will get what they're looking for when they visit your
site, they will ban you.
Hey, I don't mean to scare you, I'm just trying to point out that you
have to be careful when you're dealing with 'The Big G'. They have
their rules and they expect you to follow them. Don't forget, you're
just a visitor in their kingdom and they expect you to carry your fair
share of the weight and follow their rules. When you set up your
adwords account make sure you read, understand and follow all the rules to avoid the nightmare from 'Big G'.
