In today's competitive internet marketing world, the importance of attracting highly targeted traffic
to your website cannot be overstated. Routing web traffic to your site can be your only means of
survival, especially in the fierce realm of global ecommerce. Getting a high search engine ranking
can be daunting. Fortunately, there is an abundance of website promotion strategies you can use to
drive traffic to your website.

There is a wide variety of strategies you can adopt, such as from paid advertising to affiliate marketing.  
Most of these techniques require payment. However, there are ways to promote your website and increase
your web traffic without spending anything. Writing articles is one of the best web site promotion strategies
you can use, and they can be very effective. How, you may ask, can writing articles improve your web traffic?
There are several ways in which it can enhance and explode your business.

You can gain the interest of more people when you write good articles, it would be a shame not to share them
with other people. You can post your articles in your website or you can submit them to other sites such as
e-zines and online publishers. By submitting your articles to these sites, you increase exposure not only to
your ideas but also to your website. Simply include a link back to your site or include your information in the
resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines
and take advantage of their popularity. Other sites who find your article relevant may also link back to you.
Thus, you increase your link popularity, which is one of the most important strategies in the internet world.
Remember that most people are looking for information online and by filling this need with your quality article;
you may reap the benefit of more exposure and higher web traffic.

Article writing can provide you with free advertising. Submitting your articles to other websites presents an
opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing
language in your articles and make it informative and useful to your readers, you can always include your
site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are
making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase.
Good quality content in an article is far better and more effective than a few lines of ad space. You have a
very special opportunity to presell your product or service to your prospective customer.

Create a new web page for your article in your website. Optimize your article to make it search-engine
friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking.
As soon as you upload your new webpage to your server, search engines will spider through it and you can
gain an increase in search engine ranking. Remember that search engine optimized content is a very effective
strategy to gain a high ranking in search results. 

Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply
submit an article to other sites. Just do not forget to include a link to your site in your resource box. When
these websites pick up and publish your article, you automatically get a link partner. Try to get as many link
partners as you can. Link popularity is one of the factors used by search engines in determining search
engine rankings. Make your article especially useful and appealing, so that more websites will be
encouraged to publish it.

Relevance and quality is still the most important things to consider when writing articles and it will be doubly
useful to your site if you make these articles search-engine optimized. By making your site keyword rich, you
can greatly improve the search engine ranking of your site. Remember that keyword density is one of the
most important factors that search engines use when determining the search engine ranking of site.
However, you should always provide relevant, useful and pertinent information. Avoid the temptation of
overusing keywords just to gain a high ranking as this may turn off most web surfers.

By writing excellent, original and relevant articles, you not only give your site exposure, you are also making
a good impression on your prospects. Encourage more people to visit your site and do business with you
by establishing an impressive reputation through your articles. Be seen as an expert in the field and you
will ultimately gain more customers eager to do business with you.