Did you know that all people are natural-born sellers? It's just that not
everyone realizes it. The first thing that comes to our mind is the fear of
doing a home business. This is because you are in doubt whether you could sell
your product or service. Most often the fear of selling comes in several forms.
Either we worry about not being liked, or being perceived as pushy. We worry
that our product or service might not perform as we say or we struggle with the
idea of rejection. Knowing the source of your fear is an important part of overcoming
your fear of selling.
Next it is important to take action to address the source. In this way, you
are taking action to overcome your fear. In some cases, this might mean that
you improve your product or service (you can use customer feedback for this),
or you can find ways to share your product/service in a way that feels more
authentic and natural to you. You can also find ways to "bounce back"
after rejection which is easier to do if you don't take "no"
Start small. Very often, people tend to tackle projects much larger than
they can comfortably handle. When you want to overcome your fear of selling you
should start small. Maybe share your new business with a few trusted friends
first then gradually find ways to expand your sharing to include a larger
circle. The most successful business people are those who interact with others
in an authentic, passionate way so find a way that feels comfortable with you
and stay with it.
One other technique to overcome the fear of selling as you go on with your
home business is to tap into your passion.
Be enthusiastic about what you are offering. You can make a list of all
the really wonderful benefits and successful outcomes of past customers. You
can hang this list nearby where you can see it every day and it will definitely
boost your confidence.
Keep track of your successes by keeping a "wins" or success
journal nearby and record your achievements in it each day. This will help you
stay aware of just how much you do right. We sometimes tend to forget this.
Have fun with it rather than approaching this from a "have to" or
"doesn't feel good" perspective. Find a fun, interesting way to share
your knowledge or passion.
It is also important to stay focused on your desired outcome. Most people
take actions and reach their goals because they stay focused on the benefits of
doing so. Sometimes, reminding yourself what you want and why will keep you
And finally keep practicing. Like any other business skill,
"selling" gets easier the more you do it. So get out there, start
small, and keep practicing!