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Internet Marketing Tools - Autoresponders
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Posted on: 25th Dec 2014
Autoresponders
It is pretty well known in marketing circles that
it takes between four and seven contacts before
someone will buy a product. So to be effective in
sales you must follow up with prospects.
Once you have a large number of customers,
follow-up can not only be time consuming but
sometimes even impossible.
Autoresponders can actually do this follow up
for you. You simply have to put together a
series of follow-up letters and set a schedule
for when they are to be sent to your customers.
The autoresponder will automatically send
those letters according to your schedule.
The most common use of autoresponders in
Internet marketing is in association with lead
capture pages. For example, someone
subscribes to your newsletter by submitting
their name and e-mail address on your
capture page. From the submission form the
autoresponder picks up their information and
automatically begins to send them sales
pages which you have prewritten and
scheduled. This then becomes your follow-up
campaign with those prospects.
There are many companies on the Internet
selling autoresponder services. Each has
its own advantages and disadvantages, and
your selection will depend on factors such as
how big a list you need to handle, your budget,
and other features offered by that particular
system. Some are free and others you must
pay for. In my marketing business, Brian Cook
Marketing, I currently use two different
companies that provide autoresponder
services and much more, for just pennies a day.
Both of these companies offer free trials.
To find out more about autoresponders and
how to use them, without paying a cent,
Click Here.
It is pretty well known in marketing circles that
it takes between four and seven contacts before
someone will buy a product. So to be effective in
sales you must follow up with prospects.
Once you have a large number of customers,
follow-up can not only be time consuming but
sometimes even impossible.
Autoresponders can actually do this follow up
for you. You simply have to put together a
series of follow-up letters and set a schedule
for when they are to be sent to your customers.
The autoresponder will automatically send
those letters according to your schedule.
The most common use of autoresponders in
Internet marketing is in association with lead
capture pages. For example, someone
subscribes to your newsletter by submitting
their name and e-mail address on your
capture page. From the submission form the
autoresponder picks up their information and
automatically begins to send them sales
pages which you have prewritten and
scheduled. This then becomes your follow-up
campaign with those prospects.
There are many companies on the Internet
selling autoresponder services. Each has
its own advantages and disadvantages, and
your selection will depend on factors such as
how big a list you need to handle, your budget,
and other features offered by that particular
system. Some are free and others you must
pay for. In my marketing business, Brian Cook
Marketing, I currently use two different
companies that provide autoresponder
services and much more, for just pennies a day.
Both of these companies offer free trials.
To find out more about autoresponders and
how to use them, without paying a cent,
Click Here.
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