Autoresponders, A Vital Marketing Tool

Autoresponders are one of the most important marketing tools that you can have when doing
business online. The only thing more important than the autoresponder is your opt-in list! But
all autoresponders start out without a list � the list does not exist until your autoresponder
mailing list starts filling up with names and email addresses! 

Internet Marketing and autoresponders essentially go hand-in-hand. In today�s online business
world. You simply cannot succeed at Internet marketing without the use of autoresponders. People
use autoresponders to achieve many of the marketing tasks that are essential to a successful online
business. 

Internet marketing can be very time consuming.  Whether you do affiliate marketing or market your
own products, an autoresponder is a big part of your marketing arsenal. Autoresponders are used
to keep in contact with your past customers, and to develop a relationship with potential customers.

An autoresponder can be used to deliver sales messages to your opt-in customer list. It can be
used to deliver email courses, to send reminders, and even to help you build an opt-in list if you
do not already have one. There are many creative ways you can use your autoresponder to make
more sales and to build customer relations.

The easiest and fastest way to build up an email list is to give things away for free. Some marketers
will tell you that this is a waste of time � and if you already have a list of one hundred thousand people
that you can market to, then it probably is. But for those who do not already have a list, this is the way that
it gets built! You simply pay for advertisement to promote your freebie.  Do not think of this as lost money,
think of it as an investment in future earnings. 

Give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you
can think of. The object is to get people to sign up to receive that freebie, and to agree to receive email
from you in the future! It is a win-win situation for everyone, but you get more than anyone else in the deal.
The person gets a freebie. You get their name and email address, and permission to email them in the future. 

But if you do it right, you get even more than that. The freebie that you give away should also be used to
promote your products or services. Even if it just has affiliate links for products or services that are related
to the topic of the freebie, it is a way to generate extra revenue.  Then, when you send email in the future,
you can again promote your products or services. Just be sure to include valuable information in the email
as well, or you will have people dropping off of your autoresponder mailing list like flies!  

Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success.
You have the opportunity to earn money in the freebie that you create, you have the opportunity to earn
money when you send the �thank you� email after a person has requested your freebie, and you have
the opportunity to earn money every time an autoresponder message is sent out to that list in the future!
Do not waste those opportunities, and put it all in automatic mode with the use of an autoresponder. 

Any successful marketer will tell you that there are two tools that are vital to any type of online
marketing � an opt-in list and an autoresponder. In fact, most marketers will agree that you could
take away all of their other marketing tools, but they would fight to the death to keep the list and the
autoresponder! 

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