Create Interest With Autoresponder Messages

Knowing how to use the service will reduce and eliminate mistakes, and your customers and potential
customers will most likely see every mistake you make! It is really quite simple, autoresponders make
getting the message to your potential customers those seven times possible. On the Internet, without
the use of autoresponders, you probably could not achieve that. Too often, marketers make the
mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder
message � this won�t work.

You build interest slowly. Start with an informative message � a message that educates the reader in
some way on the topic that your product or service is related to. At the bottom of the message, include
a link to the sales page for your product. Use that first message to focus on the problem that your
product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the
next message, ease into the benefits of your product � giving the reader more actual information with
each and every message. Your final message should be the sale pitch � not your first one! With each
message, make sure that you are giving the customer information pertaining to the topic � free
information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other
marketers have set for you. Pay attention to the messages that you receive from other marketers.
Start a �swap� file, and keep those messages. Use some of the better sales copy for your own
autoresponder messages � just make sure that yours doesn�t turn out to be an exact copy of
someone else�s sales message!

Remember not to start with a hard sale. Build your potential customers interest. Keep building on
what the problem is, and how your product or service can solve that problem or fill that need. If
you are doing this right, by the time the potential customer reads the last message in that series,
they will be convinced enough to make a purchase!
==================================================================
To view more about Advertising and Autoresponder related topics Doyle invites you to visit:
Internet Tools and Advertising
==================================================================