Follow Up Messages For Autoresponders

The world of affiliate marketing can be very challenging, but it can be very rewarding as well.  Affiliate
marketing is indeed a good way to make extra money, or a lot of money if you are skilled at it.  If you
are just starting out, you may not think there is any earning potential.  Those that have a lot of
experience however, have thousands of customers and clients.  Once an affiliate marketer has
been in the business long enough, it would not be an exaggeration to see the affiliate with
10K � 20K customers.

Almost all successful affiliate marketers have used an autoresponder at some point in time.  An
autoresponder can make business a lot easier, and enable you to contact all of your customers or
potential customers with the click of a button.  You do not spend hours or days sending out emails
or answering questions � autoresponders take care of all that and a lot more.

Anytime you have a new product, all you have to do is write a review about it, add it to the broadcast
page of your autoresponder, make a few adjustments, personalize it for your customers, then send
it off to everyone on your customer list with the click of a button.  If you have a follow up autoresponder,
it will keep your message going.

Keep in mind that it will take you a long time to build a large customer base.  Using an autoresponder
can speed up the process, help you save time, and help you manage your list. 

All across the Internet, there are many companies and businesses that offer affiliate marketing programs. 
If you already have a website and companies that you are an affiliate with, you should start building your
customer opt in list as soon as possible.  Once you have some customers in your list, you should drop
them an email or a message every week or so.  You can send them information, tips, or just a general
newsletter.  If you take the time to send them messages � you can develop a good relationship with
them and they will keep coming back.

When it comes to making a sell using your autoresponder, follow up messages are very important. 
Most website visitors won�t buy something on the first visit; it normally takes more than 6 or 7 visits
before they decide to make a purchase.  To keep them interested and eventually make the sale,
you will need to come up with some innovative yet captivating follow up messages that should
include:  

Compelling Headlines

When you start writing your message, you will need to come up with compelling headlines.
Compelling headlines will draw attention from readers, making them feel excited to read the
rest of your message.  If you send a message with a shoddy headline, chances are that your
readers will just glance over the email and not pay much attention to it at all.

Personalized Messages

You can also grab attention from your readers by sending them personalized messages with
their names and other details.  There are several autoresponders that personalize messages
through the insertion of codes.  When you send a message out, the code is replaced with the
personal information of the subscriber.  When receiving the email, the reader will see his or
her personal information instead of the code.

Introduction message

The first message that you send out is normally an introduction message. This message
should be geared towards giving readers what to expect from your messages.  You can also
mention information about your company and your products as well.  Your introduction message
is very important, as it sets the pace for the messages that follow.

Inform Readers About Your Products and Services

When you send out your second message, you should inform readers about your products and
services.  Make sure that you explain what your products do and how your readers can benefit
from using them.  Then, in the messages that follow, you should put added emphasis on your
services and products.  You should be trying to convince readers that they simply must have
your products and that your products are a cut above the rest.

Include Comparisons

To ensure that you get a sale, you should include comparisons between what you offer and what
competitors offer.  This way, you�ll show potential customers that you are indeed the best, with the
best features and the best prices.  Once you have a few satisfied customers, you will start to build
up your credibility.  If a customer is satisfied, he will let you and others know.  Once a customer has
praised your products, you can add it to a testimonial and send it out in a future follow up message.

Leave a Teaser for the Next Message

When you end a message, make sure that you leave a teaser for the next message.  This way, your
customers will look forward to receiving your next message.  You should also carefully weave in
messages regarding your contact and order information as well, so readers can place an order
without any problems.  If you put some time and thought into your follow up messages � you will
start racking up customers and sales in no time at all.

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