How to Write a Good Ad Script

The thought to promote, promote, promote is pounded into anyone in business or on the internet who
hope to attract prospective customers and probable sales. An ad script is a sales pitch that is viewed,
or communicated through various media; such as billboards, direct mail, email, flyers, Internet, magazines,
newspapers, radio and television are examples of the many outlets for distributing ad script. Learning
how to write good ad copy is a crucial element in generating sales. If you have a verbal ability to sell you
can learn how to write good ad scripts.

First you need to do is focus on what you are advertising and organize your thoughts to consider if it is a
product, service, place of business or website that you want to draw attention to. Whether you want to draw
people to a mall with walls or a website you will need to increase store or web traffic.  Advertise your store
or website by increasing exposure and brand with name recognition ads. Traffic to your site can be increased
by advertising a popular product at a great discount. Once you get people to your store or online site you will
need to develop a social charm that will hopefully generate repeat customers. 

Next on the list of things to do is to determine the best advertising outlets for getting you sales letter to the
public. Each medium has its advantages and downsides.  It would be wise to try more than medium to get
your sales message across.

Today a strong visual component is attached to advertising. If you want to appeal to families, your visual might
need to be a photo of a happy family. Graphics and illustrations are usually the first thing people look at, so
organize your ad writing around a visual.

The headline is the most important component of your advertising message.  You must create a powerful
headline with only a few words because less is more in ad writing. The main objective is to get your prospect
to visit your store or website. Therefore it is essential to attract the viewer or listener�s attention to your ad. Ask
yourself; what do your prospects need or think they need and what worries do they have that you can fix or
provide a solution to their concerns.

Describe your product or service and what makes you different than the competition. You might have extended
hours that make it more convenient for customers or perhaps the best prices. Quality products and personal
service are good selling points that should be in your advertising message.

If at all possible you should consider the power of testimonials, because good testimonials from satisfied
customers tell the world that customers are happy with your products or services. Using testimonials in
your ad writing contributes to a sense of company credibility.

Rouse your customers to feel something.  A successful advertising message stirs the customers emotions.
An ad for greeting cards or a phone plan that makes customers tear up and think of special family and friends
is a successful ad.


Give customers direction in doing business with you. Encourage them to call a phone number that is easy to
find within your ad script. Give a street address and good directions to your store. If you need customers to
log onto your web site, provide an easy web site address to remember.

Write and Rewrite your advertising message until you feel it is both compelling and effective. Write an ad with
short sentences and few words that is aimed at an eighth grade reading level. No one wants to waste time
figuring out the deeper meaning of an ad. Save deeper meanings for writing poetry (lol).

Make your ad appealing. The best ad writing can be lost if it is visually unappealing ad. Blank space is not a
waste of space; it is a way to make your advertising message stand out. Some color is good for grabbing
attention, but overpowering color, graphics, or too many fonts makes customers look away. Gaudy ad copy
can immediately defeat your purpose to writing advertisement that brings in the traffic and customers that
you so greatly desire to visit your store or website.

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