Internet Marketing Summary

People are spending more time on the internet daily, and their numbers continue to grow. Easy access
to the internet, added to the increasing ability of the internet to aid completion of tasks, has allowed for
all manner of business to be completed with the click of a mouse.

Many chores no longer need to be done by jumping into your vehicle and taking a drive. This has also
caused relationships to increase through the internet, and as this trend grows, the internet sales have
risen into the billions of dollars. Better technologies, and more online traffic, are pointing to a future for
internet marketing that is infinite in scope.

Internet marketing is the activity of both advertising and selling goods and services online. This type of
business is constantly growing in popularity, with millions of people now buying things on the internet.
Marketing on the internet began in the early 1990s mainly as a means of product identification, consisting
mostly of written descriptions.  The rapid development of technology, made it possible for internet marketing
to include photos and other rich graphics as a means of advertising for products and services.

These continuous developments brought notice of the incredible possibilities of this avenue of selling.
Internet-based businesses began to open their virtual shops for business.  Unlike what is happening in
what are now known as "brick and mortar" businesses, these e-businesses extend their merchandise to
a increasing number of buyers, conducting almost all of their transactions in the virtual stores of the internet.

There are numerous kinds of marketing online. These include: article marketing, blog marketing, e-mail sales
letters, traffic exchanges, search engine marketing (to include search engine optimization), banner ads,
pay-per-click ads, and pop-up advertising. In addition online marketing systems provide autoresponders,
ad trackers, list builders and other such marketing tools.

It is imperative to know that each of these methods capture the attention of the target customer in a unique way,
and some work better than others depending on what is being sold, the target audience, and the method and
goal of the business marketing itself. Among the things that may require using a varied method are customer
service, sales, public relations, social media and information management.

Many more people are using their computers daily. As more people go online demographics change and
focusing sales efforts solely on the rich isn�t the only goal of internet marketing. Today internet businesses
must plan to sell to all economic levels as social media has contributed to and online marketing explosion.
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