Low Cost Advertising

There is no better advertisement kind of campaign that is low cost and also successful at the same
time. Great business ideas when utilized effectively can save lots of money. This is not only easy
for those who work full-time as an advertiser, but also for those who work from home.

Advertising from home is also a low cost option, which involves making and distributing fliers. Usually
potential customers will visit a home for business dealing. Print a large amount of fliers and give them
out to anyone who is visiting home like family, friends, mailman, etc. Business cards can also be
distributed. A few selected people can be given a sample of the product. For those who work outside
home, employ college students to distribute fliers at supermarkets, community centers, or malls,
especially on weekends, when there is a rush.

Spread the word by the mouth. Talk to everyone about the product and ask them to talk about it to
others. It is a very powerful tool to increase the network and does not even cost anything. When
receiving a casual call from family members and friends, do not forget to tell them about the latest
events, discounts and promotions and ask them about what they are up to. If the parties are into
the business, it will not hurt to promote each other. Joint ventures can be started with trustable
people of the same trade. The only cost that will be incurred during the whole process is of printing
fliers. For a better quality, professional can be hired to design them, as they will be able to play with
colors and write motivating material.
 
Most of the businesses have company bulletin board that they use to put up company�s latest news.
Fliers and business cards can be tacked on such bulletin boards. But before doing so, check out
with the human resource department before placing the information as most of the HR departments
make it compulsory to consult them.

Parents are required to be in regular touch with the teachers to know about the progress of the
child and they have meetings from time to time. Do not miss this opportunity and spread the word.
Hand them the business card and fliers personally at the meeting, instead of just giving the contact
number.

Get involved with fundraiser at schools, as it�s a nice approach to market business. Prior to handing
out the order received, collect all necessary information like business card pack, fliers, with proper
information. Information can be based on what is the company about, what are the products and
services provided, or how to get in touch with the company. In each individual order, carefully
place all of them and seal the package properly. Presentation, too, is of importance and should
be paid attention.

Voice mails can be put to good use, other than recording messages. They can help to deliver the
marketing message. Greet with a brief message, following with website and email address, so that
whoever may call will be already having the telephone number and they will be able to learn more
about the business by visiting the website. When the company is providing special promotional
offers and discounts, include information about those in the voice mail. Discontinuation of any
services or products can also be informed about. Repetitive voicemails sound boring, so keep
changing the voice mail frequently and add some creativity to it.

Most of the big businesses attach business cards or fliers without going mail. This works for
companies who send bills to their customers. For those who have customers paying online,
they can send the information through emails.

Advertisements can be done, in the locality, by placing fliers on the bulletin boards of the local
grocery stores, businesses, barbers, or butchers. People frequent these places and there is a
possibility of getting a good response. Some businesses place a jar at the reception counter
where the business cards can be dropped for future reference, while visiting them.
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For more information on Advertising and related topics Doyle invites you to visit the following sites:
Free Advertising Methods  and Web Promo Advisor
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