Make Your Marketing Campaign Appealing

Marketing campaigns cannot survive if they are boring. There are more than three thousand marketing
messages reaching out to prospective customers every day and it is really a huge competition if one
expects to be recognized among the crowd. This message should talk to the customer and influence
his mind. Strong, creative, confident and exciting are the key factors that a message should have, as
that will embed it into the customer�s thinking and he remembers it for a longer time.

The customer should feel empowered and should think of taking some action right away. For instance
Nike�s catch line is Just do it, it is a line that has such a great impact on the minds of the people that
they use that line even when talking about everything else, along with Nike products. It is obvious that
by adding certain features, the marketing appeal can be multiplied.

Scientists agree to the fact that using visuals to make a person learn something is the best option than
any other means and as one of the famous saying goes �a picture speaks a thousand words�. So the
best bet is to add visuals to promote marketing. Visuals can be anything like pictures, animations, or
graphics. See yourself what wonders it does by placing a picture of a representative and products on
the company�s website. This not only brings the customers close but also strengthens the relationship.

Different colors depict different types of emotions. Messages can be delivered to people suing colors
and meaning can be added to it. Red and blue are colors liked by aggressive shoppers whereas yellow
color can catch good attention of the on lookers. Green reflects health, money and nourishment, so it can
be used in food advertisement. Black means strength and power that is why it has been used by Jaguar, on
their website background and advertisement. Wealth and royalty means purple. Colors used on business
cards can also be used to attract the customers.

But remember, do not get color crazy, they should be carefully played with as too much color can be
distracting. A professional help can be sought when selecting colors for business cards, website font,
website background, logo, etc., to send the right message. On websites, fonts can be added which
change colors and graphics that move.

There are plenty of options available when thinking of what technology to use. The good news is that
most of the options are cheap and easy to use. Audios and videos can be added to your website to
attract attention. Like when one visits the Pepsi homepage, they are greeted with energetic music,
which attracts teenagers instantly. To make a more realistic approach, welcome message, introduction
video, interviews, or how the goods are produced, can be added to the website. Hearing a voice can be
very touching and a rapport can be immediately developed with the visitor. Like Adidas� website opens
with a video which truly fits their punch line, Impossible is nothing.     

Business cards should be outstanding and at its creative best. Professionally designed graphics can
be added to a brochure type of card. Information about the company, contact information, quotations,
and picture can be added on four sides of it. The fonts should be the same.

Just listing the benefits isn�t enough. Customers want more, they want their needs to be met. Like if some
is thinking of buying an exercise equipment, don�t just say that the machine has display, automatic incline,
cooling device, CD player, programs, but also add that there is a program with audio instructions which
encourages the person to do exercise, which is meant for people who need real motivation to get out of
their couch and to start sweating out. So convey exactly why the customer should use the product, be
more precise.

Uniqueness is the biggest key factor. Not only should the products and services be unique, the marketing
campaign should be unique too. Not only will the effort be appreciated but also the impression will be
everlasting. Once faith of customers is gained, they will be like free walking advertisement and will
spread the word to their friends and acquaintances like anything.

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