The Enchanting Charm of the Autoresponder

If you are doing any type of internet marketing, you absolutely need an autoresponder. 
You can make use of this tool to increase your online profits and income. Take into
account the advice of successful internet marketers who profess that the first directive
of internet marketing states, "You cannot promote anything online without first capturing
the email address of your website visitors."  Otherwise, your most valuable traffic of
visitors asset passes right on by, without you even knowing who they were and giving
you no way to follow up with them to get them back to your website.

Most people visiting a new site have no intention of buying anything.  They are typically
nonchalantly surfing for information and happen to find your site.  Unless they are totally
impulsive, they will leave your site without buying anything.  You see your site visitor counter increase each day, but speculate why your sales are not growing at the same rate. 

Here is the answer.  On average, it takes seven exposures to one product or new idea before a person will buy in.  So you need to have a way to systematically follow up with your website visitors and at the same time build your most valuable asset, an email list that you can market to over and over again.

How would you like an automated salesperson working for your site 24 hours a day seven days a week?  This salesperson never gets sick, is always available to greet your customers and does not take a "no" personally.  They continue to follow up with your prospects just as you instructed them until the prospect opts out, but continually adds new prospects to your database without any trouble. The autoresponder is magic tool that will accomplish this for you.

An autoresponder is an account that you subscribe to that captures and manages an email database collected from the traffic of your website.  When you log into your autoresponder account, you can generate a sign-up form that will capture the name and email address and any other pertinent information you want to collect from your website visitors.  You can then set up a campaign, a predetermined set of emails that you create and design with the purpose of getting the visitors back to your website and to buy your products or services. 

Autoresponders can be used for other valuable and important purposes too.  You can offer a free newsletter or a mini course promoting different aspects of your site.  By offering something of value and at no cost, more people are willing to give you their email address. 

Once you have developed an email list, you can send a broadcast message to the entire list at the same time with a special promotion from your website or a joint venture with another internet marketer.  Thousands have been made over one weekend with this kind of special promotion. The possibilities are endless, but you have to have the system in place for it to work.

Another factor that must be considered is that anyone who depends on building a database with online subscribers knows this has become more difficult by the day. Primarily, the competition for the consumer�s attention is fierce. Today�s consumer has become much more demanding and savvy when it comes to buying products online or signing up for �stuff.�

Smart marketers realize the power and profit that comes from a strong alliance through joint venturing. JV�s can be one of the smartest marketing moves any online marketer can make.

Something that has become very popular in recent months is where one person or company
sweetens the offer of the product they are selling with lots of bonuses.  The bonuses can be
their own information products or those of others who understand the benefits of this type of campaign. Of course, there is no charge for the bonus products.

There are two primary ways to participate in a JV of this nature. One is to simply give the
PDF file to the person who is selling a product. The seller gives the PDF directly to the buyer.
The advantage to this is your bonus product gets seen by others. The disadvantage is you
do not get access to the buyer�s contact information.

The other option is to require anyone who buys a product to go to a link provided by the bonus giver. The link is connected to a page with a form that the consumer fills out. They must leave their name and at a minimum, their email address before they can download the bonus.

 When offered the opportunity to partner with other online marketers I usually jump at the chance. However, I the campaign I am most likely to join in on is the one where people sign up to get my bonus. Additionally, I do all I can to make sure the person I partner with is reputable.

Here are the primary benefits to participating in a joint venture.

- Expanded market reach

- Gain name recognition within that market

- Increase credibility through name association 

- Build a database with minimal effort

- Create incredible value for the consumer

If you are looking for ways to increase your database, reach, credibility and visibility while providing more value to your market, consider joining forces with other progressive thinking entrepreneurs. It could be one of the smartest business moves you make.

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