The Need for Affiliate Marketers

There is a huge demand for Affiliate Marketers. One of the factors many face in the
affiliate marketing industry is that it sometimes sounds too good to be true when you
hear of advertising that is guaranteed to work or that it is free! Newcomers wonder if
it is possible, and skeptics claim that the cost effective prices of affiliate marketing lower
the bar for online advertising. But then there is a good reason that affiliate marketing has
seen steady growth throughout the ups and downs of online advertising; and that is because
it works. Affiliate marketing has evolved to become a reliable source of sales for a wide range
of marketers.

Affiliate marketing has evolved from the early years when there were those who embraced
it as the future of online advertising, and others claimed it was the downfall of the standard
form of medium advertising. It is now a refined conduit which generates anywhere from five
to 25% of online sales for many of the world's biggest brands.

Almost all major multi-channel marketers have an affiliate program of some kind. The important
thing to remember is that affiliate programs now come in all shapes and sizes. The concept of
a wide-open affiliate program with an unlimited and uncontrolled number of affiliates is a thing
of the past. Nearly all marketers agree that affiliates add value to an online marketing effort,
but the program must be tailored to meet the marketer's objectives.