Turning Customers Into Friends Using Social Media

If you don't know what social media marketing is, your first step should be to spend some time on
Facebook and Twitter. Once you understand what these sites are all about, you can begin the
journey to getting your business in line with them. This is going to be very important for your
business if you want to expand in the future.

Use Facebook as a way to develop relationships, not customers. If you are only logging on to
Facebook to post another ad for your business, you are going to get disliked quickly, but if you
log on and add interesting snippets of information about your community, you will get many likes
quickly.

If you are using social media to market like Facebook or twitter you must be very careful about any
content that you post or that is posted on your page. Because you are instantly at times connected
to your customer base any minor our maitre snafu can cost sales.

If your online presence involves any kind of a blog, make sure you update your Facebook page
immediately after the blog is updated. This can draw Facebook users to your blog or website,
and leaves no lag time between your blog post and garnering attention to it. As soon as you
post a blog entry it starts aging, so getting the word out on Facebook immediately takes
advantage of the fresh and relevant content.

To spark feedback and activity in your social media marketing, run polls with interesting questions.
Facebook has a good feature for this. Polls often go a little viral within social media, but also serve
as good conversation starters with your subscribers and followers. It can also yield treasure troves
of statistics you can use to target your demographics better.

To make the most of social media marketing, respond to questions and comments in a very timely
manner. You do not want to sit at your desk refreshing your inbox 24/7, but you do want to check in
multiple times per day if possible. Anyone asking questions is either a loyal customer you want to
retain and get more business from, or an interested prospect who might open their wallet if you give
them some personal attention.

If your social media marketing campaign involves Twitter, get the most followers you can. The number
of Twitter followers an entity has, is now a serious measuring stick of importance in today's world.
Companies always love seeing that their Twitter feed has more followers than their competitors and
are quick to point it out to their customers. You should too.

If your social media marketing involves a Twitter account, automate certain kinds of content. If there are
bloggers or news sources within your niche that you trust, and whose posts are consistently interesting,
automate your account to retweet their posts. Also set up something where your best Tweets are periodically
retweeted so they do not sink out of sight.

Having your business set up online with social media is becoming an essential for all businesses.
If you haven't done it already, this article has shown you how you can become part of this online world.
Your business can see a lot of increase in interest and sales just by using this one marketing trick.

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