Use Power Words In Your Advertising

Words cannot only influence the minds of people but can completely change their perception about a
particular thing. Words have the persuasive power to entice and motivate. These words are used to
pass on their message by politicians, public relations, parents, person to person, etc. These words
are known as power words and they can do wonders when used in advertisement.

New or improved words create a sense of curiosity. The customers get an impression that the product
is something that is different from others and he tries to get it before anyone else does so as to have
the edge over others. The laundry products have always been advertised as new and improved, from
years. Although it can be either new improved version of the existing product, but the power of both the
words and the product reinforces each others strength.

Take for instance the line �Money back guarantee�, these power words help gain the trust of the customer.
It is a must to print these words at the closing line of an advertisement. After this sentence, the methods
of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within
the reader. People are thirsty for knowledge; they want to know what others do not know. They think that
there is some vital information they are missing because of which they have not gained success in
something particular.

Words �Insider say that�, is similar to �secret�. It gives out information from some expertise that is still
unknown to the outside world and only if the customer gives money, information will be divulged to him.      

Free word in the headline of the message simply does wonders. The reader easily absorbs the message,
unless and until something free is given to the customer in reality. By any change, if the company tricks the
customer into paying money for something, which was supposed to be free, the trust of the customer is
lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages
having the actual word, considering it to be some kind of spam.

The word �You� is a very important word to be used in an advertisement. It directly points out the advantages
to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note
down the points which will be of benefit and what points will decrease the interest. The advantages then
should be referred to the customer by addressing them with �you�. The customer feels that he is being
directly talked to.

The word �Immediately� rings in the emergency. It can be interpreted as �Don�t wait any longer, get it now!�
This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the
consumer a feeling that he can get possession of something that he lacked till now and this could make
him achieve the impossible.

The basis of a successful advertisement is to understand the consumer�s needs and then design the
advertisement accordingly. Just stating the advantages of using the product or service of the company is
not enough. Sentence should be so designed that the customer should see his advantage in the product.

For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of
1 GB, won�t do the trick. Instead, the sentence should be changed to �enough memory to store 350 pictures
or 50 videos�. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken
from advertisements of other similar brands like how the sentences are written and placed in an advertisement.
After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign. 

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