Advertising for free seems like an impossible and ineffective thing when heard. But there are
several ways by which the cost of advertisement can be kept conservative, when aided by
research and resourcefulness.
A business wanting to advertise, can write articles related to their field of expertise that can
be submitted to media and publications having interest in that particular field. The advertising
article can have information about the company and dealership opportunity. Due to the rise in
Internet users and websites, new websites have sprung up which offer free services. Articles
can be written for these websites and they can be broadcasted for free, which will be viewed
by hundreds of people every day.
Once the business has gained some recognition, within no time it will gain popularity also
among the crowds. This popularity can lead to them being invited on radio and television
talk shows and even to interviews. From personal experience, these types of opportunities
are realistic and should not be missed as they provide a chance for free promotion. If it is
taking a long time to get a break, the producer can be addressed with a letter that can be
followed up by a telephone call or in-person visit. During the visit, the nature of expertise
can be discussed about the business, which will be of interest to the viewers of the
particular channel. Once a businessperson gains the status of being public-friendly,
more offers start pouring in.
Use free bulletin board postings located in the neighborhood, like in grocery stores, libraries
and salons, are another good idea. Advertising circulars can be posted on such boards for
free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops,
particularly on weekends when there is a big rush. Students can be hired on part time basis
for this purpose.
Promotional advertisement can be printed on the envelopes used by the business firms. Both
the sender and the receiver can view this advertisement. Promotional offers can be sent to
customers by postcards, which should be utilized to its full, leaving only place left for writing
the address.
Some of the new mail order publications offer free first time and seasonal deductions for advertisers.
Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which
means that the publication holds the submission of advertisement until the space is not sold and in
that case, thirty three percent saving can be achieved. Usually local newspapers provide these
kinds of offers.
If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for
the purpose of bartering an advertising exchange. They can place advertisement in their publication,
in return for placing their advertisement in the business�s publication.
Free offers can be provided to the customer. This can be done by emailing or printing newsletter about
information regarding the area of interest of the targeted customers and can be made popular by using
tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met
like minimum purchase of $ 50. By this the response will be huge and most of them will purchase
something or the other to avail the free offer. The basic ingredient for advertising for free is research
and resourcefulness. Opportunities should be sought and techniques applied to influence a surge
in sales.
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