Write Eye Catching Headlines

There is no denying the fact that the success of an advertisement lies mostly in the headline.
The headline should attract the reader and make him read the rest of the advertisement. The
headline should be simply catchy and various key points should be embedded when deciding
on the headline for the ad.

The headline should catch attention of the eye at the first glance. Words in headlines should
act as tags for the advertisement.It should say it all about the content that follows. If a company
is selling reasonably priced furniture, the headline of their advertisement should be �Durable
furniture for less price�. This headline will attract the right customers who are on a look out for
durable furniture as well as low cost furniture.

If the customers to be reached belong to a category that are interested in decorating their house
with beautiful furniture and are not concerned about the price to get the right look, then the headline
can be �Change how your house looks by our oriental furniture�.  Anything other than the prospects
should not be included in the headline. If both men and women can use a product, both of them
should be referred to in the title, missing out even one of the category is like losing a huge number
of potential customers.

The title should be an instant product seller. According to a research, five times more readers read
just the headline when compared to those who read the complete advertisement. So the investment
is of no use, if the title isn�t good enough to sell the product. There can be a possibility that the content
of the ad isn�t strong enough. All the harm can be undone by having a powerful headline. The headline
should be centered on the product and not the company that is selling the product. The customer�s
interest should be reflected and he should feel that he is directly addressed. Start with �you� and not �we�.
So if the client specified on mentioning the company�s name, do not start the sentence with it. For example;
instead of writing �Tylenol � solution for severe cold �, write �Got severe cold? Try Tylenol�.  Never forget to
mention the name of the product in the headline. The product name should be of top priority.

A snapshot of the benefits of the product should be given in the headline. This is an important quality
of a well-phrased headline. The customers look out for advantages when he thinks of buying a product.
Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.

If inculcating all these factors have made the headline long, it should be remembered to write the product
advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture
speak thousand words. But care should be taken that the headline should say some part of the story and
the visual should say the rest. Do not repeat the headline or the picture.

Too much of cleverness should not be applied to design a headline. There are nearly five hundred
advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them.
He will be able to classify between a false heading and a genuine heading. No false promises or
information should be included in the headline. Over smart headlines are good for award competitions,
but do not really work with the savvy customers.

The headline should give out a positive feeling to the reader. Negativity should be totally excluded as
it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes
confuses the mind and it interprets a negative meaning of the message being delivered. Confidence
should be reflected in the headline. Do not include any doubtful words like if and but. Conditional
phrases are a strict no. The sentence should be in present tense, instead of past or future.
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To find out more on Advertising and related subjects Doyle recommends that you visit the
following sites: Innovative Advertising , Viral Traffic and Web Promo Advisor
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