Adwords Keyword Suggestion Tool - Using It Right

The adwords keyword suggestion tool is used by most internet marketers, even if they aren't running a pay per click campaign. This tool is recognized as one of the premier keyword tools around. I mean after all, Google is pretty much top dog when it comes to search engines so who wouldn't want to get keyword information directly from them?

Picking the right keywords to target for your pay per click campaign is one of the most important elements you will have to consider.  There is a fine line when it comes to choosing which keywords to use. If you use a one or two word keyword you will likely see that they get a ton of monthly searches, but they will also be very, very difficult to be competitive with. For most of the smaller online marketers the bid prices for those keywords will simply be too expensive to be profitable.