Welcome to the wonderful world of Facebook marketing. It
is truly unlike any other form of campaign, especially those we're used
to. That means everything you've learned about marketing may not
Do not repost any pictures on Facebook that sensationalize tragedy.
You may think there is nothing wrong with sharing a photo that insists
people need to like it to
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Learn how to target your ads. Do not waste time and money marketing to people who are not interested in what you are offering. Filter users by age, geography or gender along with many other characteristics. Facebook makes it very easy to target your audience, so take advantage of it.
Make regular posts on your Facebook page. Setting up a page, putting
in multiple posts on the first day, and then ignoring the page for the
next several months will do nothing to improve your business. Set up a
Remember that quality is more important than quantity when it comes to Facebook marketing. Your audience will be more satisfied with less posts if they are treated to useful information. Posting all day every day is useless if the information you are posting is not worth anything to your readers.
Think of a good reason why people should become a fan of you or your company. When you can answer this "why", you are prepared to deliver something to them that'll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.
If you want to use Promoted Posts, do so only with your current fan
base. When a non-fan sees "Promoted", they think it's a "Sponsored Ad"
and tend not to
The image that you choose for your Facebook page can have a big impact on your success. People will surely notice the picture beside your name before they notice what you have to say. Use a picture that really catches a reader's attention and conveys what you are trying to market.
While there are many traditional marketing tips which do apply to
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