Why Advertise on Facebook

Why advertise on Facebook? Naturally it goes without saying that you have a massive captive audience at your fingertips. Surely there are many opportunities available to reach your target demographics.

I suppose the sky is the limit. The lack of knowledge is the only thing that can hold you back. Let's take away that barrier and learn all we can about best practices for social media marketing.


Keep in mind that your Facebook page needs to be maintained. Be committed to keeping substance and content on your page. You want to remain relevant right? If you can't seem to find the time, it is perfectly acceptable to get someone to work on the page while you attend to other aspects of your business.

Facebook is a Visual social media platform. Insert images wherever you can on your Facebook page and posts. I think that only Pinterest is more visual. It is important to have an image strategy to get the most value of your Facebook marketing.


There is nothing wrong with posting links to content on your website from Facebook. People  think that Facebook fans want to stay on Facebook all day - this is a myth. In fact,  they're quite happy to visit your site as long as you offer them something of interest, so  give it a try.


People absolutely love pictures, so use them! Whether it be a fun infographic on how your  product can save them time and/or money, or shots of your customers using the products  themselves, a picture says a thousand words.

Let's get real - everyone loves to get free stuff! This is one of the most surefire ways to market on Facebook if you want a huge audience to see your campaign. To target customers,  give away your own product so you know that those who receive it are those who would  actually use it.

Do not forget to run your postings through spell check if you have any concerns about the way they are written. You do not want people to endure content that is full of  errors. Even minor mistakes will turn many people off and they may  
unsubscribe.

Your fans are more than just numbers. That type of thinking a big no-no in Facebook marketing. You aren't collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.

Try using a call-to-action graphic to convert visitors to your page into followers of your  
page. This will encourage people to "like" your page in order to receive some discount or  
content. When people come to your page, all they see is "like our page for more info", then
after they like the page, they can see the content.

If your campaigns are failing, it's natural to question what went wrong, but it's often a lack of education which holds you back. After reading this article, you now have a thorough understanding of proper marketing on
Facebook. This means that future campaigns should be a profitable!