3 Ways To Create A Powerful Business Blog

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Posted on: 15th Sep 2013

A blog for your business has the ability to be one of your most powerful marketing tools. It is not
only essential for an effective marketing strategy, but also provides a simple way to
improve the visibility of your website on the search engines. The problem most people run into is
that their blog doesn't always take off the way they expect it to, and eventually they give it little
support and assume that it isn't a useful tool. The truth is that multiple studies show that
business blogs are one of the most effective ways to gain new leads and improve conversion rates.
Your business blog will only be as good as you allow it to be. Here are three simple things that you
can do immediately, which will make your business blog more powerful, persuasive, and effective.

Talk �For� Your Audience � Not To Them

The first thing you can do to immediately improve your business blog is stop talking TO your
audience and start talking FOR them. A common problem with most business related blogs,
especially affiliate business bloggers, is that they talk only about their business. At the other end
of the spectrum, there are business bloggers that never talk directly about their business. In order
to provide your audience with real value, it is important to strike a balance which will both promote
your business as well as provide value to your readers. It is also important to remember that your
blog is not designed only for potential buyers, but also for your current and previous customers.
By taking your entire audience into consideration, you will be able to position yourself to receive more repeat sales as well as first-time sales.

Plan Your Narrative

If you are like most marketers, you started your blog mostly for SEO purposes. Without an
underlying story or writing style that connects your business to your audience, your blog posts
won't carry the weight that you want them to. Choosing specific topics for your audience is vital.
However, by tying them together you will create a more enjoyable series of posts which will keep
your readers coming back for more. This can be done with much more than just words. Images,
audio, interactive tools, and videos are all excellent ways to deliver a quality experience to your
audience and at the same time, build your brand.

Test, Change, Test, and Change Again

If there is one problem that is common among a majority of business blogs, it's the lack of
using sound marketing principals. If you spend hundreds of dollars running solo ads, then
you will take the time to tweak and test each ad in order to make it as effective as possible. Why
are you not doing this with your business blog? If you are, congratulations because you are ahead
of 95 percent of your competition.

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