List Building Tips That Every Email Marketer Should Know

List building Tips are plastered on just about every forum and blog you visit these days.  The trouble is, most of what you read is complete garbage or rehashed material from someone else. I thought I would talk about a few tried and test methods that work.  I have been involved in email marketing and list building in one form or another for many years now and can tell you that the money IS in the list.  You must be patient when building a list.  You have to understand that building a list takes time and effort.  Rome was not built in a day and your list won�t be either.

Sorting and Segmenting

Perseverance does pay off but you do need to have a strategy and goals when building a list.  One of the most common mistakes that I see marketers make is that they lump everything together in one list.  Playing off the �Rome� idea, all roads DO NOT lead to Rome.  What I mean is that you don�t want email subscribers that were interested in a free make money online guide in the same list that your �Buyers� are in.  Proper segmentation of your lists is crucial in order to properly target your lists when emailing new correspondence.

A newsletter is a strong medium for communication and list building

A well-crafted newsletter is tested and proven method for building a list.  Although it might sound trivial to you, crafting a newsletter is a science and art form.  A newsletter is essentially a way to communicate about your business.  Yes, it is very important to create newsletters.  And unlike what you thought, there are plenty of people who do still read them.

Include simple, readable, and helpful information in the newsletter. This is one of the great list building secrets that any SEO consultant would tell you. Provide well-researched and useful information.  Provide news that your readers can use and benefit from.

Co-promote products (aka Joint Ventures)

Enter a barter system with other businesses having newsletters promoting their products and services.  Offer to promote their products on your newsletter.  Ask them to reciprocate the same to your product and service.  This way you build a wider network.  There could be people interested in you from all corners of the world.  WarriorForum.com has a great marketplace for Joint Ventures that I highly recommend.

Don�t confine yourself to just one business.  Identify as many as possible.  Spend a considerable amount of time understanding their credibility.  Are they trustworthy?  Do they have a reputation for Spamming? Do they sell spurious stuff?  Remember that information on your product and service is piggy-backing on their newsletter.  They are helping you build your brand and reputation.

Make subscribing to your newsletter a simple process

Remember, keep things simple folks.  This implies that every aspect of your list building endeavor should be simple and straightforward.  This includes the way in which you engage your prospective subscribers to subscribe to your newsletter.  Let it be a simple process.  Ask minimal and important information from them. Cut out the fluff.  Gathering details can come later after trust has been established.

When you request your visitors to subscribe to your newsletter, give them a compelling reason to do so. This depends on how you position the appeal of your newsletter.  Again, you cannot promise something that is non-existent.

Allows users to share your content

Give your users an open ticket to start using your content on their website. Use Social Media and other outlets to assist them in the sharing process.  Copyright your content if possible. This prevents your content from being modified. Users will love the fact that they can print ready-made content on their website.  This is all the more reason for them to subscribe to your newsletter.

Monetize your content

Convert your content into whitepapers, brochures and other such collateral. Distribute your content on PDF networks such as Scribd or possibly submit your work to article sites such as Ezine Articles or Go Articles. Put your content up for sale.  Be sure to include a back link within your content to your website.  This helps you increase the popularity of your website and you will start to see some inbound links from areas where you content is shared.

The list could go on regarding this topic, but these are just a few to get you started.  As a marketer that understands how difficult it is to get things off the ground and going in the right direction, I want to offer you a free resource that my Joint Venture Partner Ben Olszewski is giving away.  His marketing funnel can and will help you grow your list and promote any business opportunity you have.  Ben even uses his own dollars to put your funnel in his ad rotation.  His no cost funnel is the perfect system for anyone wanting to build their list and create multiple residual income streams.  You can get yours today at the following link: http://fmgplan.ws

Your friend in Marketing

Marty Bostick