In this video, you'll learn from Jonah Berger's key steps to make your content contagious.
Social currency is important when it
comes to viral marketing. What does that mean?
It means you do something
to make your customers feels special,
and they share the story with
others - and include your company in the story.
Another key to
viral marketing is understanding triggers,
which means associating your
company with something that,
when your customers see or experience, it
triggers a thought of your company.
It can be something as simple as a
day of the week. Take Rebecca Black for example -
her video for her song
"Friday" has accomplished viral marketing because
people search for it
more often on Fridays than any other day of the week.
When you're
thinking about viral marketing for your business, you want to consider
offering discounts and decide if it's beneficial or not.
Jonah Berger
suggests using the $100 rule -
under $100, and a 25% discount seems like
more than the same dollar amount off.
Over $100, and the dollar amount
seems like a better deal
even though it's the same as the percentage.
Viral marketing doesn't have to be complicated,
but it can make a big impact on your business if you do it right.
Best Wishes
Geof, GLServices
BTW. Reading/writing this blog "Triggered" my following Post Friday On My Mind .