building my business

To increase your traffic flow and get your share of the Google pie, your first step is to sign up with Google, go to your Adwords login and set up your first campaign(s).  Adwords is Google's version of Pay Per Click (PPC) advertising. All the search engines have their own variations of PPC and they are all called something different.

Pay per click means just that: when someone clicks on your ad, you pay. How much you pay can vary depending on several variables such as the quality score of your ad and the competition of your keywords.  Since no one really knows just how Google calculates their quality score, it can be somewhat difficult to figure things out. ...