All autoresponders are not created equally. There are paid for versions and there are free versions. The amount of money you pay for a service has no bearing on how good the service will be.
You simply need to be certain that the autoresponder service that you choose to use will provide you with all of the features that you really need in order for you to get the most out of it.
Your autoresponder is, after all your connection to your list of customers and potential customers. This really is not a place where you can safely cut corners.
When you are deciding on the autoresponder that you will use for your email marketing business, be certain that it has all of the following features:
1.A personalization feature: This is so important! You need to have the ability to use the first names of your customers and potential customers in all email correspondence that you have with them.
Nobody wants to be, Dear Friend. The Internet provides anonymity but nobody want to be that anonymous.
2.The ability to send in either HTML or Plain Text format: You want to be able to send your messages using both formats rather than having to choose.
You can let the email programs of the recipients choose which version of your email to provide to your recipient.
If you can use HTML, you can use pictures, graphics and other media that can help to sell your products or service.
3.Provide Reports: You need reports about your email marketing campaigns that can help you fine tune them and make them more and more effective. If you don't know what happened this time, you wont know what needs to be tweaked for the next campaign.
With your free account you will receive all the tools, resources and training you'll need to become an successful internet marketer and you can use these Pro tools to market any legal online business.