�You see things; and you say, �Why?� But I dream things that never
were; and I say, �Why not?�� � George Bernard Shaw
If there is one characteristic that sets leaders apart from the rest
of the crowd, it�s vision � the ability to see possibilities waiting to be
uncovered, coupled with the logistical foresight to make those
possibilities reality.
But how can you broaden your scope to find more opportunities for
your business and industry? Here are some ways to stoke your
creative fire:
Question with boldness � To get more ideas, ask more questions.
The people with whom your path crosses have endless experiences
and insights to share, but most won�t openly share without an
invitation. Talk with contacts in both your personal and professional
circles, asking them about what drives them, what they�ve learned
recently, and how they�ve dealt with circumstances similar to what
you�re facing. Don�t hesitate to ask follow-up questions, either � and
it�s more effective to ask someone what they did next instead of
how they felt, to ask how and what instead of just why. While the
details of the experiences may not overlap, the insights they can
share may apply.
Cross-pollinate � One of the best ways to refresh your frame of
reference is to look at the world through a new set of eyes. Take
time to read trade publications or blogs from industries outside of
your own and see how the advice contained therein could apply to
your business. How could scientific research methods apply to
accounting or law? How can marketing tips help a doctor hone his or
her craft? You�d be surprised.
Pursue with passion � If you had a day in which you could do
absolutely anything, how would you choose to spend that time? Close
your eyes and picture it in detail � sights, sounds, flavors, textures.
What is it about those experiences and those people that bring you
joy? Capture those sparks and channel them into your business to
reignite your professional creativity. Without passion, work is
drudgery � but with it, work is empowering.
Remember Dale Carnegie�s wise words: "We all have possibilities we
don't know about. We can do things we don't even dream we can
do." That holds true for organizations as well as individuals, but it�s
only by taking a risk to venture beyond the obvious boundaries that
innovations can come.
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