More on free advertising

Advertising for free seems like an impossible thing, but there are several ways which can keep the cost of advertising down. It just takes some imagination and creativity.

A business that wants to advertise can write articles that are related to their field of expertise and submit them to media venues as well as publications that have an interest in that particular field. The article can have information about the company and opportunity that it offers. Due to the substantial rise in Internet users over the last few years many websites have sprung up that offer free services. Articles can be written for these websites and they can be broadcasted for free. The articles submitted to these sites will be viewed by hundreds of people each day.

Once your business has gained some recognition, within a short period of time it will, also, gain in popularity amoung the viewers. This popularity can lead to being invited on radio and television talk shows and even to interviews in other venues. These kind of opportunities should not be missed as they provide a chance for free promotion of your business. If it is taking too long to get a break, the producer of the show can be contacted by letter that can be followed up by a telephone call or an in-person visit. During this visit, your nature of expertise can be discussed as well as the business, which is of interest to the viewers of the particular show, Once you gain the status of a public-friendly businessperson, more offers will begin to pour in.

Free bulletin boards located in your neighborhood, like in the grocery stores, libraries, and salons, are another good idea. You can pin a business card or advertising circular to these bulletin boards. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops. Students can be hired to accomplish this task.

Promotional advertisements can be printed on the envelopes used by the business concern. Both the sender and the receiver can view the advertisement. Promotional offers can, also, be sent to customers via postcards.

Some of the new mail order publications offer free, first time or seasonal discounts for advertisers. Other publications may offer pay per inquiry space. You can make inquiries about stand-by space. This means that the publication will hold your submission of the advertisement until the space is not sold. You can save as much as 33% on your submission by advertising this way. Usually local newspapers provide these kind of offers.

If your business is involved in an ad sheet or catalog publishing business you can contact other publishers to barter an ad exchange deal. They can place an ad in your publication and in return you can place an ad in theirs.

Free offers can be provided to the customer. This can be done by emailing or printing a newletter about the information to your targeted market. When anything is free the response is usually huge. Most will purchase something to get the free offer.

The basic ingredient for free advertising is imagination and research. Opportunities should be researched and a strong advertising campaign put in place to increase your sales.