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The Benefits of Facebook Marketing

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Total visits: 49
Posted on: 26th Mar 2014
Facebook marketing stands alone. It is not like any other campaign that you may have used in the past. Everything that you have learned about marketing to date may not apply to Facebook marketing, so continue reading to find out just what traditional methods no longer apply, and which new methods you should follow.

Picutures

Be sure never to repost any pictures on FB that seem to sensationalize tragedy. If you do repost such images people will look on you as someone that reaps profit from the bad fortune of another.

Ad's

If you are starting to build your FB fan base try using "Like Ads". These are ads that include within them a call to action People like your page right from the ad itself. Ads like this are just as effective in the News Feed as they are in the post area, so try each. Maybe from switching from one area to the other.

Learn how to target your ads to a specific market. Don't waste time and money marketing to those that are not interested in what you are offering. Filter the users by age, geography or gender. Facebook makes it extremely easy to target your specific audience, so take full advantage of that.

Regular Posting

Make regular posts on your facebook page. Do not just set up a page, put in several posts on the first day and then avoid the page for several months. Doing this will do nothing to improve your business. Set up a schedule for yourself. Post the things that meet your business's purpose for the Facebook page that you have created and stick to your schedule of posting.

Remember that quality is much more important than quantity when it comes to Facebook marketing. Your audience will be much more satisfied with fewer posts if they are treated to useful information. You do not have to post all day every day if the information you are posting is not relevant to your readers.

Think of a good reason why people should become a fan of your company. It is when you can answer this "why", you are well prepared to deliver information that will get your fans to stick around an become engaged with the brand. Make it the center of your promotion.

Only use Promoted Posts, with your current fan base. When a non-fan sees the word "Promoted", they think that it is a "Sponsored Ad" and tend not to click on it. Your present fans will not think that way, because, they already know who you are, what you do, and obviously like it.

Cover Photo

The image that you choose for your cover photo can have a great impact on your success. People will surely notice the picture beside your name before they notice what you have to say. Use a picture that really catches the attention of your reader and conveys what you are trying to market.

Of course there are many traditional marketing methods that do apply to marketing online, including on Facebook, there are a host of new strategies which you must put to use in order to find your greatest success. Absolutely nothing is guaranteed, however, by putting these tips into practice will be of considerable help with your efforts.

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