
You need to build trust first, before you can start looking for ways to generate cash flow from a list of emails. You can make offers and you can include promotional messages in your newsletters but in the case of email marketing, patience is a virtue that can yield profitability when mastered.
Choosing the right moment will boost responsiveness and ultimately result in the success of your campaigns.
Once you reach the point of engaging your subscriber�s interests and more importantly their trust, you can begin promoting your own products and services.
Alternatively, you can also join an affiliate marketing programme and use this kind of promotion as a monetization opportunity by recommending products and services that ideally you have also tried and tested first.
If you get started with affiliate marketing, you need to be certain in the quality of the products and services you are recommending. Remember that your readers trust in you is paramount. The recommendations you make should be based on value and quality, so that the stable relationship continues.
Always be honest. Refrain from getting into the marketing hype that readers have learned to ignore automatically. In addition, promo and sales messages should be sent out infrequently.
Most of your newsletters need to be informative and impartial. Giving readers access to the occasional marketing message is going to make them more willing to pay attention and to take the expected action when you do finally make a sales or promotional offer.
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