
One of the most effective strategy to build your online credibility and trust with prospective clients is with strong testimonials. Everything you do will be enhanced by utilizing effective testimonials.
Simply put, testimonials are third-party evidence as to the benefit of what you are selling. They are much more likely to be believed than ads, direct mail or you telling the world how great you are. Often, the decision to purchase can be influenced based upon a testimonial.
A testimonial consists of a written or spoken statement about the experience someone has had with you, your product or service or your company.
The most common is a written testimonial. However, more and more people are moving toward an audio and/or video testimonial.
Make sure your testimonials are real and authentic and follow the regulatory guidelines. Authentic client testimonials are a powerful marketing tool. Testimonials can be used on your website, marketing material, media kit, brochure or even book.
There are numerous benefits in using positive client feedback such as: Establishing your credibility quickly, Setting yourself apart from your competitors and Quickly and easily show results other clients obtained when they worked with you.
Carefully choose your testimonial clients or customers by making sure that each one represents the size, industry, and type of work you want. Identify your ideal client profile and begin marketing to that profile.
A very effective way to secure testimonials is to offer a trial version of your product or service in exchange for a testimonial.
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