
If you want to convert the right Contacts you already know and will get to know, into long term sustainable Sales Contracts, then you must invest sufficient time towards developing mutually beneficial long term relationships with them. The only way these relationships can work in the long term, is if they are based on trust and value. In other words your contact must learn to trust you and they must be able to appreciate the value that you bring in the form of your full value proposition. This process all starts and ends with mutually beneficial relationships, where both parties win. In other words there must be a modality of fair exchange, between all parties.
If you want to make this work for you and you want to turn the right contacts into long term sustainable sales contracts, then you must accept that things never happen to you, but that things happens because of you. Once you have accepted that you are responsible to build your own business and that the success or failure of every sale, you make or fail to make, is 100 % dependant on you. You will realise that you cannot afford to waste any of your valuable time, trying to prospect businesses or people, who are not a perfect fit for your value proposition. This can only be achieved if you know exactly what you sell and then you must invest sufficient time to discover exactly who needs it.
If you want to continue to convert the right contacts into long term sustainable sales contracts, then you must accept that sales success is never about being busy, it is about being effective, efficient and productive.
Remember the adage of if it is to be then it is up to me, identify the right customers, who need exactly what you have to sell, build mutually beneficial relationships with them and you will turn the right contract to a sustainable sales contract
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