For recruiters and hiring managers that are serious about attracting the next generation of employees, they have to see the recruiting side of Instagram, which include and not limited to the following:

Instagram can help as an employer branding tool: a single picture speaks more than a thousand words. A picture of your employees in the workplace posted on your company Instagram page can go a long way to tell potential employees about what it is like to work for your organisation. 

Employer branding is more important than ever because of the challenges of attracting talent, especially highly sought after talent as competition for current employees is increasing. Employment branding is like marketing for your corporate culture. 

Using Instagram well enough, would help you craft strong recruitment messages with pictures or short videos in attracting potential employees to come work in your organisation. 

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