
ROI, return on investment is an important matter to consider when you're making choices about how you spend time and energy in your business.
If you choose to spend that energy on something with little or no return, then your energy is wasted. Your energy as an entrepreneur is one of your most precious assets. So, evaluating ROI is crucial when you make decisions about how to proceed.
You can think of it like an equation. When the return, the benefit, the outcomes are greater than the time, energy, and resources you spend, then you've got a positive ROI. That's a good thing.
There are a lot of ways to evaluate ROI. They aren't all going to be monetary, though that is of course an essential aspect to consider. Other considerations include building visibility for your brand, supporting your community of prospective clients, and making contacts who can help you connect to a group of your ideal clients and customers.
When you have a decision to make about how you're going to invest your time, energy, and resources, do a ROI evaluation. Write down any costs that will be involved, including money, and how much time. Then write down all the benefits, the possible outcomes that are likely given you are choosing to make this investment. Rank them in the order of likelihood, with the most likely first.
Success doesn't just come to you. You have to invest in order to achieve it.
Invest your time, money, effort, creativity, intelligence, and heart in the right place, and you'll get a return on your investment that will benefit your business.