
By having a business
online means that your primary goal is to get traffic to your website. There
are many methods you can use to generate that steady stream of traffic: Pay Per
Click, Search Engine Optimization, and article marketing. All of these methods
have one thing in common: you have to have a good list of keywords for them to
work. That's why many online marketers turn to Googles adwords suggestion
keyword tool.
There are many other
programs online that will help you find great keywords, but most people stick
with the giant and use the Google keyword tool. This tool will give you most of
the information you'll need to set up successful advertising campaigns online.
Of course, as with
everything, the keyword tool is not the do all end all. It's a really good place
to start but you really have to drill down to find as many possible results as
you can.
Most folks will use this
basic approach when doing their keyword research: type in a broad phrase and
then take some of the results and drill those down even further.
Enter a general term and
make note of the results. Depending on what you are using the keywords for, you
may want to set the keyword tool to show you specific things such as the
estimated cost per click, or the amount of competition, etc.
Once you've gotten a
general list of possible keywords to target you can then get more specific in
your search. For example, if you're searching for dog toys you would enter 'dog
toys' in the keyword tool. You will get back a fairly comprehensive list
but you can than take those results and narrow them down further.
So if you got the term
homemade dog toys you may be able to further hone that down to wooden home made
dog toys. You get the idea. Start broad and narrow your selections down until
you've got a complete list of highly targeted keywords to use for your online advertising campaigns.
The narrower you make
your list the more targeted, and likely to actually make a purchase, your
visitors will be. Also, you'll have less competition for the term wooden
homemade dog toys then you would for dog toys. True, you'll also have fewer
searches but the searchers you do have will be very targeted and they won't
cost you as much.
Don�t ever get too
caught up in the estimated cost per click numbers. They are only estimates. At the
actual amount you, or anyone else, pays for a given keyword can vary
significantly based on several factors such as the quality score Google assigns
to your ad.
The Adwords suggestion
keyword tool is a great place to start your keyword research for any type of
online advertising you need to do. Just don't fall into the trap of believing
that it's going to give you every result for any given keyword and make sure to
keep in mind that the results you get will largely be estimates and not exact
numbers.
The more clicks your ad
gets the higher the quality score you'll receive. If you have a high quality
score your ad will show up higher in the results and you'll pay less for the
keyword.
Owner,
Marlin Carter