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Attraction Marketing

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Posted on: 3rd Jan 2014

Attraction Marketing

 Have you heard the term " Attraction Marketing?" There is a lot of buzz about attraction marketing on the Internet and in network marketing circles. But what is Attracton Marketing?"

Well, we know that celebrities such as athletes and Hollywood stars have used attraction marketing for decades. After all, sports heroes have been selling everything from bubble gum to sports shoes for over a century. Another way attraction marketing has been used is through lifestyle marketing. The Unstoppable Family is a great example of this. Brian and Rhonda travel throughout the world, simply living life and sharing it with others.

... That's all great, but what about us. You know, the "average Joe." Can a person use attraction marketing if they are not a great athlete or live a fabulous lifestyle? Yes. In education there is an old saying, "They They won�t care how much you know, Until they know how much you care." It simply means leading with quality, leading with content, "paying it forward."

The Good News is � All of us Can Do That

It really comes down to finding out what people want and helping them get it. And after all , isn�t that how you would want to be treated? Does it sound familiar? It should. Some call it the "Golden Rule." Zig  Ziglar said it like this, �You will get all you want in life if you help enough other people get what they want.�

That isn't manipulation, it's logical. You see people don't really care about what you want; the care about they want. That is not selfish or self absorbed, it is reality. So how can the average Joe use attraction marketing? Not being the coolest, the most hip, or the greatest athlete but by being the most attentive.

The most attentive to what others need. In the movie Eddie, Whoopi Goldberg's character is told by one of he players points out that she was concerned about what she wanted--winnng, not about the various needs of her players. When Eddie got it right, her players performed. She was using attraction marketing.

Sometimes a person will tell you what they want but more often you have to be aware of others. What is their need? What would make their life easier? When you find that answer you can be a true pracitionser of...

Attraction Marketing

 

Don

P. S. If you are in any business, organiztion or nonprofit I can imagine what you wanted for Christmas--prospects, lead...if I guessed right check out this free source


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