The Internet has become the largest medium of communication; and has presented a lot of business opportunities. Online home based business owners tend to limit themselves to online marketing methods. Nevertheless, there is a huge potential to promote your home based business through some cost effective offline marketing strategies. So what are the most effective offline marketing strategies for your home based business?
1. Word of mouth in your circle of influence
Word of mouth is one
of the best free advertising channels. We all have people we interact
with on a daily basis, and these are potential customers. Make a list of
all the people you know or interact with and how can you best tell them
about your internet business. Be passionate about your internet
business and always be prepared to tell someone about it when an
opportunity to do so presents itself!
2. Mail-out newsletters and flyers
Mail-out newsletter or flyers
can be effective if you target it to a specific 'group'. You could
create one to distribute to local day care centers just as an example -
and in your newsletter or flyer, highlight the benefits of an online
business to the targeted group, for example earning money at home for
stay at home moms or dads. Posting your home based business URL on
bulletin boards can also be effective.
3. Use and give away free branded �stuff�
You can promote your
business by having your URL on all your stationery, all written
communication and other items you can give away for free. If you want to
get a lot of people to know about your home based business, you will
need to come up with some creative ways of promoting your URL. You can
be limited only by your imagination. Have your business cards with your
home based business URL. Give them out to people you meet, leave them
about where you can, such as in your local coffee shop.
4. Newspapers and magazines
Local newspapers are good for
advertising your online business. Most local papers have �home business
opportunities� section, so you run a regular classified advert. In
addition, contact your local newspaper or business-oriented magazine and
let the business editor know you have a new business and web site and
what you offer. Local newspapers are frequently interested in featuring
local business people and their accomplishments. This is free
advertising and should always be used. You can also contact your local
magazine and offer to write a monthly or weekly guest column for them,
and include your �author bio� and home based business URL.
5. Joint ventures with offline business
You can get into a joint
venture partnership with an offline business which sells a complementary
product or service to your home based business. If you can identify a
partner that best fit your business, this is an important offline
marketing strategy that can help you succeed in your home based business
by enabling you to reach potential customers that you could not reach
before. As an example, if you have a website selling fitness/health
products or tips, you could prepare a leaflet and make a deal with an
offline local fitness/health shop where they giveaway your leaflet to
their shoppers with each purchase.
The offline marketing strategies outlined above can help you grow your home based business. I have used these strategies a lot and they work well. So what are you waiting for? Get out there and promote your business offline!!
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