
Countdown to Christmas Profits: The Smart Marketer's Guide to
Getting Ready for the End of Year Shopping Season Online (Marketing
Matters) [Kindle Edition]
The countdown to Christmas in your business has begun! Getting your
marketing plans and promotions in place for the end-of-year holiday
season seems to be starting earlier and earlier each year. If you don't
have your master plan in place yet for selling well during the
end-of-year shopping season, your business could be at serious risk.
Your competitors could leave you in the dust while your once-loyal
customers stampede for the special holiday bargains others will be
offering.
You might also have just started up a new business recently and are
so busy with its day-to-day running that the even the very idea of
holiday promotions seems overwhelming. And how can you possible compete
with larger companies when you are so new and have only a limited range
of products?
You might even be a direct seller looking to make the most of the
chance to promote your line of products for the holidays, but want your
promotions to stand out compared to all the other salespeople
representing Avon, Tupperware and the other top direct sales companies.
Mastering the basics of marketing online and offline and crafting
special seasonal promotional material can make you stand out from the
crowd and get people to buy from you without running yourself ragged
with endless parties.
No matter what kind of small business you are in, you can sell well
during the end of holiday shopping season IF you pay attention to key
marketing dates and organize and then execute your plan for promotions
that will create buzz and stand out even at the busiest marketing time
of year.
In this guide, you will discover a blueprint for a successful
holiday selling season, outlining what you need to do and when in order
to prepare for the end of year shopping frenzy. Learn why "Christmas
comes in June," for many smart marketers, or August at the latest in
most cases.
If it is already way past August and you do not yet have a marketing
plan for the holidays in place, learn the essentials steps you need to
take in order to make sure you don't miss out on valuable streams of
revenue in your business.
If Black Friday is rapidly approaching and you STILL haven't had any
success with your shopping season promotions, use this guide to take as
many shortcuts as you can to try to reach your marketing and sales
goals as quickly as possible.
The clock is ticking. Start your countdown to Christmas profits
TODAY with the help of this guide. Then see how much profit you can earn
even in a tough economy.
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TABLE OF CONTENTS
INTRODUCTION
STEP 1: LAYING THE FOUNDATIONS
STEP 2: CRAFTING THE PROMOTIONS
STEP 3: CREATING THE PROMOTIONS
STEP 4: LAUNCHING THE PROMOTIONS
STEP 5: MARKETING THE PROMOTIONS
STEP 6: CREATING 'BUZZ' AROUND THE PROMOTIONS
STEP 7: ANALYZING THE SUCCESS OF YOUR PROMOTIONS
STEP 8: TROUBLESHOOTING YOUR PROMOTIONS
STEP 9: ADDING NEW STREAMS OF REVENUE TO YOUR PROMOTIONS
STEP 10: COUNTING DOWN TO PROFITS
CONCLUSION
APPENDICES
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ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are two of the co-founders of
Accent Marketing Group, Inc. and have been working online for over 16
years. Andrew Simon is their resident consultant on all things mobile,
and new and emerging technologies. Jim Franklin is an independent
financial consultant. They have written over 100 business, finance and
technology guides.
Thank You
Scott Price