
"Click" takes us deep inside the massive database of
online intelligence to reveal the naked truth and unexpected insights
about how we use the internet, navigate to websites, and search for
information - and what that says about who we are. In unmatched, utterly
fascinating detail author Bill Tancer describes observations about our
lives, our interests, our thoughts, our fears and our dreams. He then
shows how that behavior can help businesses target consumer trends,
especially since--counter intuitively--what many people do offline is
very different from what they do online.