Hugg Boots, Sheepskin - The UGG brand began to symbolize those who embraced sport and a
relaxed, active lifestyle. More than that, an emotional connection and a
true feeling of love.
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The Hugg StoryIn 1978, Brian Smith landed in Southern
California with a bag of sheepskin boots and hope. He fell in love with
the sheepskin experience and was convinced the world would one day share
this love. The beaches of Southern California had long been an
epicenter of a relaxed, casual lifestyle, a lifestyle that Brian felt
was a perfect fit for his brand. So he founded the UGG brand, began
selling his
sheepskin boots
and they were an immediate sensation. By the mid 1980's, the UGG brand
became a symbol of relaxed southern California culture, gaining momentum
through surf shops and other shops up and down the coast of California,
from San Diego to Santa Cruz. UGG boots reached beyond the beach,
popping up in big cities and small towns all over, and in every level of
society. Girls wore their surfer boyfriend's pair of UGG boots like a
letterman jacket. When winter came along, UGG boots were in ski shops
and were seen in lodges from Mammoth to Aspen.
The UGG brand began to symbolize those who embraced sport and a
relaxed, active lifestyle. More than that, an emotional connection and a
true feeling of love began to grow for UGG boots, just as Brian had
envisioned. People didn't just like wearing UGG boots, they fell in love
with them and literally could not take them off. By the end of the
90's, celebrities and those in the fashion world took notice of the UGG
brand. A cultural shift occurred as well - people were embracing, and
feeling empowered, by living a more casual lifestyle and UGG became one
of the symbols of this lifestyle. By 2000, a love that began on the
beaches had become an icon of casual style. It was at this time that the
love for UGG grew in the east, over the Rockies and in Chicago. In
2000, UGG Sheepskin boots were first featured on Oprah's Favorite
Things� and Oprah emphatically declared that she "LOOOOOVES her UGG
boots." From that point on, the world began to notice.
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