It's Not How Good You Are, It's How Good You Want to Be

Check out this concise guide to making the most of yourself--a pocket "bible" for the talented and timid to make the unthinkable thinkable and the impossible possible.

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After decades at the top of one of the world's most competitive industries, Paul Arden, offers up his wisdom on issues as diverse as the value of being fired and why it's often better to be wrong than to be right.

He gives original and logical answers to everyday questions. Much of it appears obvious when you read it, but aren't all questions easy when you know the answers?

Whether you are a school-leaver, self-employed, or a managing director, this book is invaluable for everyone who aspires to succeed.

About the author: Paul Arden (1940‐2008) spent 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain�s most successful advertising campaigns--including British Airways, Silk Cut, Intercity and Fuji. In 1993 Arden set up the film production company Arden Sutherland‐Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).

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