Adwords is the Pay Per Click (PPC) advertising option
from Google. All the major search engines have their own version of PPC
advertising. The basic concept is this: you place an ad that targets a
specific keyword related to the product, service, or website you are
trying to get traffic to. When someone types in that keyword into the
search engine they will see ads at the top, bottom and sides of the
results page (if you've done it properly one of those ads will be
yours).
They will click on an ad and be taken to the website of whoever
placed that ad. The advertiser will then be charged, hence the term pay
per click. In order to make this work you need to choose the keywords
you're going to use carefully, and that's where the adwords keyword
research tool can come in handy.
Even if you're not running a PPC campaign, you'll still need a list
of good keyword to use in all of your online marketing. Keywords are
used in virtually every form of online advertising there is. They are
needed for Search Engine Optimization (SEO), article marketing and PPC.
So having access to a cutting edge keyword research is vital.
And who better to trust your searches to than the online giant,
Google? The keyword tool is free to use. It's also easy to use. Just
type in the base keyword you want more information on.
For example, let's say you are promoting dog grooming equipment. You
would go to the keyword tool, type in 'dog grooming equipment' and let
the results load. There are several fields you can either enable or
disable. You can get information on the number of monthly searches, the
estimated cost per click (CPC), the amount of competition to name just a
few.
You will also see a list of hundreds of other keywords combination's
all derived from your base keyword search. I personally find that to be
one of the biggest benefits of this tool Sometimes I just can't think of
all the word combinations that people might be searching for, so having
this tool show me other possible keywords is extremely helpful.
Another neat thing you can do is to type in the URL of a website that
sells the same types of products you do. You will see the results and
you can get ideas of what keywords they are using, this is really
helpful if a certain website is ranking well. It can give you a glimpse
into what they're doing with their SEO.
Make sure to focus more on 3, 4, and 5 words keyword phrases (long
tail keywords) since they will get less competition. I know many people
like to go out and target the one and two words keywords that get
hundreds of thousands of monthly searches, but that is a waste of time.
Unless you're incredibly lucky you won't be able to compete or get
ranked for those keywords. You're better off finding slightly less
searched for terms that you may actually be able to get a ranking for.
Hey, take advantage of all the internet has to offer, that includes
the many free tools that you can use to grow your business such as the
Google Adwords keyword research tool.
To Your Success
Perzina Munroe
http://www.12path.com/pmul/pmUL/
http://www.babydarest.com