Credits: Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility

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Credits: Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility

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Posted on: 5th Dec 2014
Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility

Let�s be clear: You need emotional appeal in your writing.Compelling stories keep readers on your website, and since you must discover their worldviews and understand their experiences so that you can serve them better, you�ll naturally learn about their emotional states.But when you communicate with your audience, you need to Credits: Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility

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